Description
The future of television is here.
TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. HBO NOW, WatchESPN, Netflix, Hulu, iTunes ā apps are quickly becoming how we watch today. So we built a foundation around this vision ā with an operating system called tvOS, innovative ways to connect with
your screen, and a smart use of Siri to search for something to watch. This is Apple TV. And this is where television isĀ headed.
Itās all about apps.
Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Netflix, Hulu, WatchESPN, and iTunes to watch TV shows. And thatās exactly where TV in the living room is headed. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With AppleĀ TV and its powerful tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone orĀ iPad.
All the entertainment your TV can handle.
iTunes movies and TV shows. Netflix and Hulu. ABC andĀ Disney. HBO and SHOWTIME. Live sports and news.Ā And so much more. If itās worth watching, thereāsĀ definitely an app forĀ that.
Apps and games onĀ TV. ItāsĀ gonna beĀ huge.
The App Store makes its TV debut. Think big, exciting games. Apps that turn your living room into a fitness studio or a classroom. Even multiperson experiences that redefine family game night. We canāt wait to see where developers takeĀ this.
The television finally gets some technologyĀ love.
With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But itās time our big screens share in that technology and get an equally innovative experience. With Apple TV and tvOS, a redesigned interface, and the Siri Remote, thereās never been a better time to be aĀ TV.
A TV experience youāve never experienced.
Your TV screen is all the way across the room. Thatās why the experience of using AppleĀ TV is designed to let you feel like youāre interacting directly with your TV, not separated fromĀ it.
Ask more of yourĀ television.
With all these new apps on your TV, whatās the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Ask Siri to give you a few options, like āShow me popular TV shows.ā Siri automatically searches across popular services like iTunes, Netflix, and more, so you donāt have to dig through each app individually. Ask to hear an album that just dropped, and Siri starts playing it from Apple Music.* You can even ask Siri to find or launch a specific app. The Siri Remote lets you focus on the entertainment.
So long endless button pushing. Hello swipe.
Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the Siri Remote to scroll, select, and navigate your TV screenĀ effortlessly.
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